1. Naming the goal without marketing fog
Separate user intention from company OKRs. Practice rewriting goal labels until a new user can predict what success looks like.
Flagship course
Mobile Goal Systems Intensive
Turn abstract ambition into on-screen goal frames: pacing, recovery, and measurement that product teams can ship without inventing a new religion each sprint.
What you will walk away with
- A documented goal frame for one live mobile flow
- Instrumentation plan tied to user-intent metrics
- Recovery copy and UI states for missed check-ins
- A critique checklist your squad can reuse quarterly
Learning outcomes
By the end, you can defend why a goal appears where it does, what “done for today” means in the UI, and how you will know if the feature helped — without leaning on vanity streaks alone.
Informational pricing
฿14,900 / seat
Reference price for individual enrollment. Team packages and scholarships are discussed separately. This page does not process payments.
Request a seatModules
2. Framing progress for small screens
Layouts for daily, weekly, and milestone views that stay readable on mid-range Android devices common in SEA markets.
3. Pacing and load
Decide how much ambition fits a commute session. Includes a “too much goal” teardown using anonymized screens.
4. Recovery paths
Design the day after a miss: soft re-entry, optional catch-up, and when silence is kinder than a push.
5. Instrumentation that tells a story
Event maps that connect goal interactions to outcomes your stakeholders already care about.
6. Critique ritual & handoff
Run a scored review with your team and package decisions for engineering without losing nuance.
Instructor
Aranya K.
Former mobile PM for consumer apps across Bangkok and Singapore. Aranya teaches Goal Tracking for Mobile Products with a bias toward honest metrics and calm interfaces. She co-facilitates Team Framing Studio sessions for Online Framehub.
Learner notes
Module 4 forced us to admit our “friendly reminder” was basically a scold. We cut one push type and support tickets about guilt messaging dropped the next month.
Dense in places — the instrumentation week assumed more analytics fluency than our designer had. Pairing with an engineer mid-course fixed that, but solo learners should budget extra time.
FAQ
Is this only for designers?
No. Cohorts mix PMs, designers, and growth analysts. Exercises work best when at least two roles from the same product attend together.
Do you guarantee shipping outcomes?
No. We provide frames, critique, and instrumentation plans. Release timing, engineering capacity, and org politics remain yours. That limitation is intentional — we will not claim a course alone ships your feature.
What language is the course in?
Materials and live sessions are in English. Office hours can accommodate Thai clarification when scheduled in advance.
Can we pay on this page?
No. Pricing here is informational. Contact us to reserve seats or discuss invoices.